Hooked

"Hooked: How to Build Habit-Forming Products" is a bestselling book written by Nir Eyal and published in 2014. The book delves into the psychology of product design and user behavior, exploring how companies create products and services that keep users coming back for more. Nir Eyal, a well-known author and expert in the field of behavioral design, provides a comprehensive framework for understanding the mechanics of habit formation and how they can be applied to build successful, engaging products.

The core premise of "Hooked" revolves around a four-step model, which Eyal refers to as the "Hook Model." This model explains the process by which products and services can become integrated into users' daily routines, ultimately forming habits. The four components of the Hook Model are:

1. Trigger: Triggers are cues that prompt users to take action. They can be divided into two categories: external triggers (such as notifications or advertisements) and internal triggers (emotions, thoughts, or routines).
2. Action: This step involves the user taking a specific action in response to the trigger. The action can be something as simple as opening an app, clicking a link, or scrolling through a social media feed.
3. Variable Reward: Variable rewards are the unpredictable and often enjoyable outcomes that users receive after taking an action. These rewards can be in the form of social validation, new information, or other forms of gratification.
4. Investment: In this final step, users invest time, effort, or resources into the product or service, increasing the likelihood that they will return in the future. This investment reinforces the habit loop.

Throughout the book, Nir Eyal provides numerous real-world examples and case studies to illustrate how companies like Facebook, Twitter, and Instagram have successfully employed the Hook Model to create habit-forming products. He also discusses the ethical considerations surrounding habit-forming technology and how designers and companies can use these principles responsibly.

"Hooked" is a valuable resource for product designers, marketers, entrepreneurs, and anyone interested in understanding the psychology behind addictive technology products. It offers insights into how habits are formed, how products can tap into these habits, and how individuals can regain control over their digital behaviors in an increasingly connected world.

‍