Product Frameworks

Discover the different frameworks that product people use in the most successful companies around the world.

The Product Playbook

5 Whys

The 5 Whys method allows you to uncover the root cause of a problem by simply asking "Why" five times.

11 Star Experience - Airbnb

A customer-centric approach for creating exceptional experiences that exceed customer expectations.

666 Roadmaps

A way of thinking about your product roadmap over three timelines: the next 6 years, next 6 months, and next 6 weeks.

AARRR Metrics

An acronym for a set of five user-behavior metrics that product-led growth businesses should be tracking.

Ansoff Matrix

A popular strategic framework for decision-makers to evaluate opportunities for business growth.

BCG Matrix

A tool used to analyze a company's products based on their market growth rate and market share.

Buy-a-Feature

The product team works directly with a group of customers or other stakeholders to learn which features they value most.

CIRCLES

CIRCLES is a problem-solving framework that describes seven steps to solve a design problem.

Customer Journey Map

Visualize how customers feel at all touchpoints so you can avoid potential issues ahead of time.

DACI

DACI is a framework used to clearly define the roles of the various stakeholders on a project.

Design Sprint

A five-day process for answering business questions through design, prototyping, and testing ideas.

Design Thinking

An agile methodology that encourages organizations to focus on the people they're creating for.

Double Diamond

A design thinking framework that involves four stages to promote effective problem-solving and innovation.

Dual-Track Agile

A product development methodology that divides the work into two parallel tracks: discovery and delivery.

GIST Planning

A structured planning framework based on the following blocks: Goals, Ideas, Step-projects, and Tasks.

GLEe

A framework that encourages to think big, long-term, and consider the different stages of product growth and expansion.

HEART

A user-centered approach used to measure and improve the user experience of a product or service.

Hooked Model

The Hooked Model is a way of describing a user’s interactions with a product as they pass through four phases.

ICE

A prioritization tool, assessing projects, ideas, and features via three-set categories: Impact, Confience and Ease.

ICED Theory

A strategic framework designed to guide the growth and development of infrequent consumer products.

Jobs To Be Done

A framework that focuses on understanding the underlying reasons why customers "hire" a product.

Kanban

A popular workflow management method for defining, managing, and improving services that deliver knowledge work.

Kano Model

A tool that enables you to understand how customer emotional responses can be measured and explored.

Lean Canvas

An adaptation of the Business Model Canvas. It promises an actionable and entrepreneur-focused business plan.

Lean Startup

A  methodology that aims to shorten product development cycles and rapidly discover if a business model is viable

Minimum Viable Product

A new product version that allows to collect validated learnings about customers as fast as possible.

MoSCoW Method

A four-step approach to prioritizing which project requirements provide the best return on investment (ROI).

North Star Framework

A strategic approach that defines a clear and compelling vision, goals, and metrics to guide decision-making.

OKRs

A goal-setting tool for communicating what you want to accomplish and what milestones you’ll need to meet.

Opportunity Solution Tree

A visual framework that helps product teams and organizations systematically identify how to reach a desired outcome.

PMBOK's Five Project Phases

A project management life cycle framework to turn a project idea into a working product.

RICE Scoring

A prioritization framework focused on 4 variables: Reach, Impact, Confidence and Effort to define future developments.

Scrum

A methodology to get work done as a team in small pieces at a time, with continuous experimentation and feedback loops.

The Thoughtful Execution

A Spotify structured approach to problem-solving and decision-making that can be used in various contexts.

The User is Drunk

A UX design concept that helps design products that are so intuitive that even someone drunk could use them.

Three Feature Buckets

A prioritization framework to categorize features based on their impact on metrics, customer needs and user satisfaction.

Three Horizons

A strategic planning approach to help organizations manage innovation and growth across three distinct time horizons.

Waterfall

This methodology is a sequential development process that flows vertically through all phases of a project.

Weighted Scoring

A flexible technique that can be used to prioritize features by assigning weights to different product characteristics.

Working Backwards - Amazon

A product development approach that starts with the team imagining the product is ready to ship.

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