Product Metrics for Product Managers
Product metrics
for product managers
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Acquisition Rate

The rate at which new users are acquired by your product.

Activation Rate

Percentage of new users who are turned into active users.

Active Users

How many users are actively interacting with your product.

Average Revenue Per User

The average amount of money generated from each customer.

Average Ticket Size

The average value of your business transactions.

Bounce Rate

Metric that shows visitors who land in your web and abandon it.

Cart Abandonment Rate

The percentage of shopping carts initiated but not bought.

CHURN Rate

The rate at which customers stop using your product.

Customer Acquisition Cost

Total cost for your company to acquire a new customer.

Customer Conversion Rate

Percentage of users converted into paying customers.

Customer Lifetime Value

Total revenue a business can expect from a single customer.

Customer Retention Rate

Percentage of clients who continue using your product.

Customer Satisfaction

How happy your customers are with your product.

Customer Tickets by Feature

Number of support tickets related to a specific feature.

Expansion Rate

Users who have increased their spending with your product.

Feature Adoption Rate

Percentage of users who are actively using a feature.

Install-to-Registration Rate

Users that registered to your app or product after installing it.

LTV:CAC Ratio

How much a user generates vs the cost of acquiring it.

Net Promoter Score (NPS)

A metric for measuring customer loyalty.

Net Revenue Retention

The overall revenue of your product among your customers.

Number of Feature Requests

How many users request for a particular feature.

Onboarding Completion Rate

New users who completed the onboarding process.

Product Adoption Rate

Percentage of users who started using actively your product.

Product Return Rate

Percentage of products sold that customers return or exchange.

Recurring Revenue (MRR/ARR)

The total amount of revenue generated in a specific period.

Referral Rate

Percentage of users who refer new users to your product.

Session Duration

The time interacted with your product in a single session.

Sessions per User

Average number of times a user initiates sessions.

Stickiness

The ability of your product to attract users and keep them engaged.

Time on Task

The time users spend engaged with a specific task or feature.

Time to First Action

The time it takes for a user to complete a significant action.

Time to Market

The speed of bringing a new product or feature from concept to launch.

Time to Value

The time it takes for a user to find value in your product.

Traffic (Organic/Paid)

The flow of users or visitors to your product or website.

Trial to Paid Conversion Rate

Users who went from a free trial to a paid plan or subscription.

Upsell Rate

Percentage of customers who upgrade their existing plan.

Usage Frequency

How often users interact and use your product.

User Actions per Session

Average number of interactions a user takes in a single session.

User Effort Score (UES)

The perceived level of effort of a user to perform a specific task.

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