Working backwards - Amazon

The Working Backwards framework is a method that Amazon uses to develop new products and features by starting with the customer's needs and working backwards from there.

1. Start with the Press Release: The first step is to write a press release as if the product is already launched and available to customers. This press release should focus on the customer benefits, key features, and value proposition of the product. It helps clarify the vision and sets the direction for the product development process
2. Define the Customer Problem: Identify the specific problem or need that the product aims to solve. This requires a deep understanding of the target customers and their pain points. Clearly articulate the problem statement to ensure alignment within the team
3. Create the User Experience: Visualize the ideal user experience for the product. This includes defining the user interface, user flows, and interactions. Consider how the product will provide a seamless and intuitive experience for the customers
4. Develop the FAQ: Anticipate potential questions and concerns that customers may have about the product. Create a Frequently Asked Questions (FAQ) section that addresses these questions and provides clear and concise answers. This helps in identifying potential challenges and refining the product concept
5. Write the User Manual: Outline the instructions and guidelines for using the product. This includes explaining the product's features, functionalities, and any necessary setup or configuration steps. The user manual should be easy to understand and provide a comprehensive guide for customers
6. Iterate and Refine: Review the press release, problem statement, user experience, FAQ, and user manual with the team. Seek feedback and iterate on the product concept to ensure it aligns with customer needs and business goals. Continuously refine and improve the product concept based on feedback and insights
7. Build the Minimum Viable Product (MVP): Once the product concept is well-defined and validated, start building the minimum viable product. The MVP should focus on delivering the core features and functionalities that address the customer problem identified earlier. This iterative development approach allows for early customer feedback and validation
8. Launch and Iterate: Release the product to customers and gather feedback. Continuously iterate and improve the product based on customer insights and market feedback. Use data and metrics to measure the success of the product and make data-driven decisions for future iterations

Here are a few tips for using the Amazon Working Backwards framework:

• Start with the customer. Always keep the customer in mind when using the framework. The product should be designed to solve a real problem for the customer.
• Be clear and concise. The press release and product requirements should be clear and concise. This will help to ensure that everyone understands the product vision.
• Get feedback early and often. Validate the product idea with customers early in the development process. This will help to reduce the risk of building a product that no one wants.
• Be flexible. The framework is a guide, not a rigid set of rules. Be flexible and adapt the framework to the specific product and team.

The Amazon Working Backwards framework emphasizes customer-centricity and ensures that the product development process is driven by customer needs and feedback. By starting with the customer and working backwards, you can create products that truly resonate with your target audience and deliver value.