GLEe Model

The GLEe model, created by Gibson Biddle, is a framework that helps product leaders form a product vision and address criticisms. As a product manager, understanding and applying this model can be valuable in defining your product strategy. Here is a detailed explanation of the GLEe model:

1. Get Big: This step encourages product leaders to think big and aim for significant growth and impact. It involves identifying opportunities to expand the product's reach and user base. This can be achieved through various strategies such as entering new markets, attracting new customer segments, or expanding product features and capabilities.
2. Lead: The "Lead" phase focuses on establishing leadership in the market. It involves differentiating your product from competitors and becoming the go-to solution for customers. This can be achieved by offering unique features, superior user experience, or innovative solutions that set your product apart.
3. Expand: The "Expand" phase emphasizes scaling and expanding the product's impact. This can involve expanding into new geographies, increasing market share, or diversifying product offerings. It also includes optimizing operations and processes to support growth and ensure scalability.

The GLEe model provides a long-term, phased approach to product strategy. It encourages product leaders to think big, think long-term, and consider the different stages of product growth and expansion. By following this model, product managers can develop a clear product vision and roadmap that aligns with the company's overall strategy.

It's important to note that the GLEe model is just one of the frameworks developed by Gibson Biddle. He has also shared other frameworks and insights on product strategy, which you may find valuable in your role as a product manager.