Three Feature Buckets

The Three Feature Buckets is a product prioritization framework developed by Adam Nash. It helps product managers categorize and prioritize potential features based on their impact on business goals, customer needs, and user satisfaction. The three buckets are:

Metrics Movers

‍These are features that are expected to have a significant impact on key business metrics, such as engagement, growth, or revenue. These features are typically aligned with the company's overall strategy and are critical for achieving its objectives.

Customer Requests

‍These are features that customers have explicitly requested or that have been identified through user feedback and research. These features address the needs and pain points of existing users and can help improve customer satisfaction and retention.

Customer Delight

‍These are features that are unexpected and delightful to users, providing them with a positive and memorable experience. These features may not have been explicitly requested, but they can have a significant impact on user engagement and advocacy.

By balancing features across these three buckets, product managers can create a well-rounded product that meets the needs of both the business and its users. This approach helps ensure that the product is aligned with strategic goals, addresses customer requests, and delivers a delightful user experience.

How each bucket contributes to the overall success of the product

Metrics Movers:

• Drive business growth and achieve objectives
• Improve key performance indicators (KPIs)
• Increase engagement, retention, and revenue

Customer Requests:

• Enhance customer satisfaction and loyalty
• Address user pain points and improve usability
• Demonstrate responsiveness to customer feedback

Customer Delight:

• Foster positive word-of-mouth and advocacy
• Create a differentiated and memorable user experience
• Strengthen brand loyalty and competitive advantage

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