Appcues is a user onboarding and product adoption platform designed to help businesses create personalized and engaging user experiences within their web applications. It allows product managers and UX professionals to build in-app guides, tooltips, and announcements without the need for coding, thereby enhancing user onboarding, feature adoption, and overall product engagement.

Key Features

1. Visual Onboarding Flows: Appcues enables the creation of interactive and visually appealing onboarding flows. Product managers can guide users through key features and functionalities with step-by-step walkthroughs.
2. No-Code Design: Users can design and deploy onboarding experiences without writing code. The platform provides a user-friendly interface for creating and customizing on-screen elements.
3. Personalization: Appcues allows for personalized onboarding experiences based on user segments, behaviors, or demographics. This ensures that users receive relevant information tailored to their needs.
4. User Feedback Collection: Product managers can collect feedback from users within the application, gaining insights into user sentiments and potential areas for improvement.
5. User Segmentation: Businesses can segment their user base and deliver targeted onboarding experiences to specific user groups. This is particularly useful for applications with diverse user personas.
6. A/B Testing: Appcues allows for A/B testing of different onboarding experiences to assess their effectiveness and make data-driven decisions on user engagement strategies.
7. Analytics and Insights: The platform provides analytics and insights into user interactions with onboarding elements. This helps product managers track user engagement and make informed decisions for future optimizations.

Benefits

• Improved User Onboarding: Appcues streamlines the onboarding process, guiding users through the application's features and functionalities in a way that is intuitive and user-friendly.
• Increased Product Adoption: By delivering targeted messages and guidance, Appcues helps boost the adoption of specific features or functionalities, ensuring that users make the most of the product.
• Enhanced User Engagement: The personalized and interactive nature of Appcues' onboarding experiences contributes to higher user engagement, reducing the likelihood of drop-offs.
• User Feedback and Iteration: The platform's feedback collection feature provides valuable insights into user experiences, allowing product managers to iterate and enhance the product based on user input.
• Time and Resource Efficiency: Appcues' no-code design and easy-to-use interface empower product managers to create and deploy onboarding experiences efficiently, without the need for extensive development resources.

Use Cases

• User Onboarding: Appcues is commonly used for creating onboarding experiences to introduce new users to the core features and functionalities of an application.
• Feature Adoption: Product managers leverage Appcues to promote the adoption of specific features or guide users through updates and changes within the product.
• Product Updates and Announcements: The platform is used for announcing new features, product updates, or important information directly within the application.
• User Education: Appcues facilitates educational campaigns to teach users how to use advanced features, ensuring a comprehensive understanding of the product's capabilities.
• NPS Surveys and Feedback Collection: Businesses use Appcues to collect Net Promoter Score (NPS) surveys and gather user feedback within the application.